Home > Business Insights > Tech Trends > Why We Decided To Stop Catching Up With AI Technology
An image showing a robot, symbolizing a rule-based chatbot, holding a light bulb, captioned "friend or foe?", denoting that Berelevant Network is tech-based, not AI-dependent

Why We Decided To Stop Catching Up With AI Technology

Berelevant Network (“We”, “Us”, “Our”) has exited from the technology races that set us up for failure. In late July 2026, our team reached a consensus that we would henceforth stop catching up with AI technology. We chose to take a stand, irrespective of being gravely concerned that we may face greater competition.

*This article is in relation to Daily writing prompt.

Daily writing prompt
What’s something you used to worry about but don’t anymore?

Berelevant Network is tech-based, not aI-Dependent

Although integrating AI technology has become a common theme across many industries, we decided to go our own way. As a user-friendly, service-based social enterprise, we have carefully selected and leveraged relevant technologies responsibly. Even so, we have no control over the decision-making processes of our suppliers. That is, a supplier of ours may or may not opt in a piece of AI technology that Berelevant Network cannot opt out of.

automated systems replacing human interventions

Are you aware that automated systems are replacing human interventions? Take WordPress, powering approximately 43% of all websites, a major supplier (i.e., web hosting) of Berelevant Network for example. The company (known as Automattic Inc.) has incorporated an AI-powered chatbot/help center to replace the traditional live agent support system. Whether you are tech-savvy or not, you might notice that AI has slowly been replacing live human customer support ubiquitously.

Distributed by Yahoo Finance, Bloomberg, an NY-based financial data provider, reported that AI’s decimation of call center jobs has begun. Ranging from the banking and financial services industry, the computer software industry, the transportation industry, and last but not least, the hospitality industry, have all been using automated – often AI-powered – chat on their websites and phone systems to handle administrative work that previously required human interventions (Ford, 2026).

generative AI replacing humans

While many companies (we were one of them) are busy adopting and/or adapting relevant AI integration(s) due to the fear of being left out, leaders (e.g., CEOs) of AI technology and some government officials are busy justifying “AI necessity” in lieu of AI integrity. For instance, Mark Carney (Carney), the Prime Minister of Canada, announced that Canada will create up to 90,000 AI-related job opportunities for young Canadians (Steven, 2026). CBC News pointed out that Carney noted the risks AI poses to Canadians, including deepfakes, AI-generated disinformation and privacy concerns during the press conference; however, details on specific actions are unspecified. So, whether generative AI can replace complex human work, or serves as an optimal solution, remains a hot topic.

Did you know?

All written content and services created and developed by Berelevant Network are original and copyrighted, whereas visual supports created with Canva (see the Content License Agreement) are licensed artwork. We do not knowingly use any generative AI to produce artwork, including written content, music and images. Simply because in order to push for real change on any scale, “authenticity” is the key. Using recycled content or templates to teach is, after all, indoctrination, not education.

Why we Decided To Stop Catching Up With AI Technology

Berelevant Network has always been a tech-based, not AI-dependent service-based organization. Despite the fact that we operate in a competitive and saturated industry (i.e., the online learning/training/consulting industry) where tech giants – controlling almost all social media and marketing platforms – aggressively impose “mainstream standards”, such as “pay (more) to reach non-guaranteed target audience” and “follow community guidelines” (that can change anytime to reflect the local government’s political outlook).

Therefore, the decision to stop catching up with the latest AI trend denotes that we stopped insisting that being manipulated by billionaires is the only way to be seen and discovered. Instead of providing a programmed service in this field of business (i.e., pre-recorded and pre-determined content), we are offering a life-changing, thought-provoking learning experience (i.e., a two-way learning system helping individuals and businesses develop individualized learning ecosystems). Not only do we specialize in quick-witted responses and mental agility, but we encourage and appreciate all in-the-moment reactions from our participants during dynamic learning.

Did you know?

“Given concerns about the civil and environmental impacts on hyperscale data centers, Berelevant Network stopped catching up with AI technology, and will no longer promote the use of the latest, trendy, environmentally unfriendly, or unnecessary AI technology until further notice, full stop”, proclaimed by Vivian Davis, the managing director of Berelevant Network.

the underutilization of the rule-based chatbot

Even though we added a traditional, rule-based and keyword matching chatbot (e.g., FAQ and site search), we ultimately decided to stop using it, and call it quits. Effective July 28, 2026, an executive decision resulted in the deactivation and elimination of the chatbot service. The reason for it is that we were once convinced that AI technology offers a more efficient way of living. We thought that by incorporating such technology, we could help users and site visitors navigate resources more effectively.

Nonetheless, “deepfakes” and “the civil and environmental impacts of constructing hyperscale data centers” were exposed recently. We decided to take a closer look at activity history. Surprisingly (in a good way), the log demonstrated “underutilization” of such software. The majority of the site visitors would rather navigate between pages themselves than interact with a rule-based chatbot.

Did you know?

Berelevant Network is committed to protecting personal information and safeguarding sensitive and confidential data. All prospective, new and existing service participants can request one or more BigBlueButton (BBB) sessions via Contact Page or Business Inquiries before (recommended) or after completing a transaction. BigBlueButton (BBB) is a piece of free, open-source virtual web conferencing software, whereas “Google Meet” (web conferencing software), part of Google Workspace (a supplier of ours), is a paid feature powered by Google Workspace for Business.

the realization of the creativity crisis

In 2024, Ben Zhao, a professor of computer science at University of Chicago, believed that if generative AI is allowed to displace jobs in the creative industry, or if the use of generative AI is out of control, human society is inevitably heading towards a future where art and music styles are no longer personal, but intentional. In other words, indoctrination may enter the scene, as a result, which can erode storytelling techniques and destroy the idiosyncrasies of a storyteller.

Knowing this, we worked with independent music producers and honoured their artwork publicly, even if we own the content. On the other hand, we use Canva, an online graphic design tool, responsibly. We do not knowingly partake in Canva’s generative AI campaigns, so we can focus on creating original and licensed artwork via their stock inventory (e.g., graphics, stock images and licensed music). Professionally written articles and visual supports; however, may be co-owned by some of our suppliers (something we have no control over). In most cases, suppliers do not alter or edit content on our behalf. Notwithstanding that, they reserve the rights to terminate use of service at their discretion.

As a small business with limited capital seeds, we try our best to support human artists. Yet, we are also grateful for tech pioneers, such as the founders of Canva, making cost-conscious marketing options available to small providers who otherwise could be forced out due to a lack of funding and proper exposure. We stopped catching up with unnecessary AI technology, but using technology to help humans worldwide continues.

the discovery of the truths behind convenience

In June 2026, Ted invited a computer scientist (someone who’s in the technology circle) as well as a filmmaker/eco-activist (having concerns about AI regulations) to discuss algorithms, manipulations, and how to fight back. In this roughly 9-minute roundtable discussion, the two exchanged different perspectives, but unanimously concluded that personal data, like thoughts and memories shared online (via private channels), should remain personal, not become property of a third party.

The United Nations University Institute for Water, Environment and Health (UNU-INWEH) reported on June 3, 2026, that the water usage of global data centers powering artificial intelligence (i.e., sustaining advanced AI technology) will equal the basic annual domestic water needs of all 1.3 billion people in Sub-Saharan Africa. The report revealed that most existing assessments focus on carbon emissions, not water or land usage, and concluded that “low-carbon” does not mean “low-water” or “low-land” use (UNU-INWEH, 2026). Furthermore, BBC News (2025) reported that a resident of rural Georgia had reasons to believe that the construction of the data center owned by Meta (the parent company of Facebook) disrupted their private well, leading to a “clean water crisis”.

moving forward

Because of the discovery of the truths behind this convenience (i.e., AI integration), the Berelevant Network Team had stopped catching up with AI technology. In spite of facing greater competition, we are prioritizing user-centric, environmentally conscious (sustainable) technology. Any technology used is to improve the quality of individual learning experience, rather than to create products of generative AI.

Since we are taking a step back from AI technology, for urgent needs, visit our Help Center, or fill out the contact form for special or non-urgent requests. Wondering how to stop just accepting everything? Submit general feedback here to begin!

references

Grierson, J. (2026, April 21). WordPress: The Operating System of the Agentic Web. Automattic. https://automattic.com/2026/04/21/wordpress-operating-system-agentic-web/

Ford, B. (2026, July 28). AI Is Replacing Customer Service Jobs at CBA, Microsoft, Uber. Yahoo Finance. https://finance.yahoo.com/technology/ai/articles/ai-replacing-customer-jobs-cba-093026192.html

Steven, B.L. (2026, June 04). Carney’s AI strategy promises over $2B in funding, aims to create 250,000 jobs by 2031. CBC News. https://www.cbc.ca/news/politics/carney-ai-strategy-9.7223236

Canva. (n.d.). Canva’s Content License Agreement. https://www.canva.com/policies/content-license-agreement/

Climate adaptation platform. (2026, April 20). Hyperscale Data Centres — Growth, Power, and Climate Impact. https://climateadaptationplatform.com/hyperscale-data-centres-growth-power-and-climate-impact/

Zhao, B. (2024, March 28). Replacement of human artists by AI systems in creative industries. UN Trade and Development. https://unctad.org/news/replacement-human-artists-ai-systems-creative-industries

Golbeck, J. & Kantayya, S. (2026, June). How algorithms manipulate you (and how to fight back). Ted: Idea Knock Down. https://www.ted.com/talks/jen_golbeck_and_shalini_kantayya_how_algorithms_manipulate_you_and_how_to_fight_back

United Nations University Institute for Water, Environment and Health. (2026, June 3). Rising Emissions, Depleting Water and Vanishing Land—UN Scientists: AI Is Threatening Natural Resources for Billions. United Nations University. https://unu.edu/inweh/news/environmental-cost-of-AIs-Enrgy-use-carbon-water-and-land-footprints

Fleury, M. & Jimenez, N. (2025, July 10). ‘I can’t drink the water’ – life next to a US data centre. BBC News. https://www.bbc.com/news/articles/cy8gy7lv448o

Sign Up For
Our Newsletter!

Become a relevant insider & be the first to see news and exclusive offers!

We’ll never send you spam or share your email address.
Find out more in our Privacy Policy.

Comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.

berelevant network : Dynamic, Evidence-Based Learning